Veronica Lodge is gorgeous, sophisticated, and very rich! She has no problem with the boys, except maybe Archie. She is forever trying to win over Archie's heart and will stop at almost nothing to prove to him that she's the right choice. The lovely brunette is very conceited, usually fickle and extremely flirtatious; whether using her money or her looks, someday she hopes to obtain the one thing she can't buy, Archie.